Designing Protest - XR + BLM - The Power of Branding for Social Change

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About this session

Branding and brand strategy can be effective tools to unify movements and give protest a visual identity. We'll discuss the role design has played in mobilizing communities with the designers behind the Black Lives Matter and Extinction Rebellion movements and ways in which designers can bring momentum and cohesion to the most important issues of our time. What can protest movements learn from brands and branding practices, what do they need to steer clear of?

With Klaus Kempenaar, co-author of the book, Branded Protest, designers Sabiha Basrai from Design Action Collective, and Charlie Waterhouse, co-founder, This Ain't Rock'n'Roll, working directly in identity and activism. Moderated by Kecia Benvenuto of futurefactor.

Length: 60 minutes

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Kecia Benvenuto (she/her)

Kecia Benvenuto has worked in advertising and content creation at global creative agencies Wieden+Kennedy, TBWA\Chiat\Day, and at Facebook Creative Labs. At futurefactor, she creates culturally relevant content for events. She is personally focused on supporting systemic social change through creative culture and on building and engaging communities.

Klaus Kempenaars

Co-Author of Branded Protest. A publication about the power of branding and its influence on protest movements.

Charlie Waterhouse

A co-founder of Extinction Rebellion’s Art Group, responsible for the naming and identity of the nonviolent direct action movement that has spread to 96 countries in two years.

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