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March 11, 2021, 05:00 PM

Designing Protest - XR + BLM - The Power of Branding for Social Change

A session by Sabiha Basrai, Kecia Benvenuto (she/her), Klaus Kempenaars and Charlie Waterhouse
Design Action Collective, futurefactor, xSITE & This Ain’t Rock n Roll

Branding and brand strategy can be effective tools to unify movements and give protest a visual identity. We'll discuss the role design has played in mobilizing communities with the designers behind the Black Lives Matter and Extinction Rebellion movements and ways in which designers can bring momentum and cohesion to the most important issues of our time. What can protest movements learn from brands and branding practices, what do they need to steer clear of?

With Klaus Kempenaar, co-author of the book, Branded Protest, designers Sabiha Basrai from Design Action Collective, and Charlie Waterhouse, co-founder, This Ain't Rock'n'Roll, working directly in identity and activism. Moderated by Kecia Benvenuto of futurefactor.

Length: 60 minutes

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