Deena is a product advisor and strategist with 20 years of experience, an expertise in Behavioral Design, and a focus on environmental and equity work. She advises startups, non-profits, and product teams on design strategy and best practices.
As the head of design at Opower, she helped build products that nudged people to use less energy, with huge impact: Opower has saved 20 billion kWh (!) of energy across millions of homes. She teaches people about “behavioral design for good” at places such as TEDx, IxDA, SXSW, Medium, GOOD magazine, Stanford d.school, and VentureBeat.